The Office of Institutional Advancement at Edward Waters College builds understanding and support for the higher education enterprise by enhancing the College's image, involving alumni and other constituencies in pro-active functions, and raising private gift support.
The Institutional Advancement Division's mission is to develop support among its primary external constituencies, students, alumni, faculty and staff, trustees, parents and community leaders, the AME Church, corporate and foundation organizations, and friends for the College's vision, goals, programs, and activities. The three central units to the College's development enterprise are Institutional Advancement (fundraising, development services, and sponsored programs), College Relations (marketing and communications), and Alumni Affairs. These offices report to the Vice President for Institutional Advancement.
The activities of the Institutional Advancement unit range from fundraising through leadership gifts, planned giving, and annual giving programs; marketing and communications programs involving news and media visibility, publications and visual designs, as well as electronic media initiatives that enhance the stature of the institution; and alumni relations programs that seek to involve graduates in the ongoing life of the institution and bring new constituencies into the fold.
The Office of Institutional Advancement at Edward Waters College reaches out to alumni and subsets of alumni including parents, grandparents, and associates whose interests form around specific identities and who have no formal relationship with the College but want to be involved. Beyond, alumni, friends, trustees, and the news media, the constituencies of the Institutional Advancement operation include nearly everyone outside the institution who is in a position to influence its prospects for success. These audiences include business, industry, prospective students and their families, legislators, government officials, the national academic community, various professional communities, opinion leaders, the global community, as well as the general public.