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Office of
Institutional Advancement

The Susie E. Tolbert House
1665 Pearce Street

Jacksonville, FL 32209

Dr. DeShanna Brown
Vice President for Institutional Advancement, 
Development, Marketing & Communications

Office: 904-470-8251
Mobile: 904-349-5634



Marketing and Communications


Office of Alumni Affairs


UNCF Office


Corporate and Community Partners



The Office of Institutional Advancement at Edward Waters College builds understanding and support for the higher education enterprise by enhancing the College’s image, involving alumni and other constituencies in pro-active functions, and raising private gift support.


The Institutional Advancement Division’s mission is to develop support among its primary external constituencies, students, alumni, faculty and staff, trustees, parents and community leaders, the AME Church, corporate and foundation organizations, and friends for the College’s vision, goals, programs, and activities. The three central units to the College’s development enterprise are:

  • Institutional Advancement (fundraising, development services, and sponsored programs)
  • College Relations (marketing and communications), and
  • Alumni Affairs.

These offices report to the Vice President for Institutional Advancement.


The activities of the Institutional Advancement unit range from fundraising through leadership gifts, planned giving, and annual giving programs; marketing and communications programs involving news and media visibility, publications and visual designs, as well as electronic media initiatives that enhance the stature of the institution; and alumni relations programs that seek to involve graduates in the ongoing life of the institution and bring new constituencies into the fold.


The Office of Institutional Advancement at Edward Waters College reaches out to alumni and subsets of alumni including parents, grandparents, and associates whose interests form around specific identities and who have no formal relationship with the College but want to be involved. Beyond, alumni, friends, trustees, and the news media, the constituencies of the Institutional Advancement operation include nearly everyone outside the institution who is in a position to influence its prospects for success. These audiences include business, industry, prospective students and their families, legislators, government officials, the national academic community, various professional communities, opinion leaders, the global community, as well as the general public.

Giving to Edward Waters College

Edward Waters College, a private, historically black college, is proud of its affiliation with the African Methodist Church and its membership with the United Negro College Fund. It provides many opportunities for alumni and friends to support its quality programs. Your gift to Edward Waters College will help to sustain our College and allow us to continue our service to students in obtaining a college degree. There are several ways to donate to the College.

The EWC Annual Fund 
Your generosity of giving through our Annual Fund directly contributes to Edward Waters College’s reputation as a leader in higher education. Annual giving provides Edward Waters College’s constituents the opportunity to provide unrestricted gifts to the College to support academic programs, faculty enhancement, scholarships, improve technology and operations.

Corporate and Foundation Relations
Edward Waters College and its success in developing strategic relationships with corporations of all sizes will help better prepare our students for the continuously growing global community.

Planned Giving
Planned giving provides donors with tax relief and giving options through stocks and securities, life insurance, retirement accounts, personal wills, and personal property.

Major Gifts
Major gifts are large contributions of $10,000 and more from corporations, foundations, alumni, and individuals in the form of cash, personal assets, and/or portfolios.